I no longer have the time I used to for virtual world exploring, so when I do get a chance to hop onto Blue Mars, there's always a new city or two to download and check out. Welcome to SingTel City, the biggest shopping mall in Blue Mars!
It's been a month or so since SingTel City opened, but it would appear not much has been done with it since. The SingTel City build is based on the concept of a huge shopping mall, clearly with the idea of generating income through leasing out shopspace.
Australian telco Telstra BigPond did something similar with its build in Second Life, the difference being that their build was also set up as a portal into Second Life. Second Life was used as an example of what Telstra's broadband services could offer the average user, and when they arrived in Telstra Bigpond's Second Life islands, they were greeted with a build that resembled a holiday resort, with shops, mini-cinemas, pubs, clubs, beaches, and holiday and sightseeing opportunities galore.
What does the Blue Mars SingTel City have to offer the average user? Despite being Singapore's largest telco, with aggressive expansion outside Singapore, there's no mention of its Blue Mars experiment within SingTel itself.
Did they open too early? Have they plans for events to be held within Blue Mars? What exactly do they hope to achieve with their presence in Blue Mars? Time, I suppose, will have to tell.
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